Join The
Campaign
A Celebration Of Resilience
With POWER IN PINK, we’re creating a space for you to be seen in your full power,
beyond the diagnosis, beyond the fear.
This campaign honors the journey of breast cancer with compassion, beauty, and strength. Each session is a moment of reflection, celebration, and self-love. Whether you're in the midst of treatment, in recovery, or honoring your story, you are welcome here.
Your strength is breathtaking, and your story deserves to be told.
This personalized photoshoot experience includes your favorite image as a wall art print, a featured story in our POWER IN PINK magazine, and a special celebration to honour all the participants. All this, while also raising money for non-profit cancer community organizations.
Why Join The POWER IN PINK Campaign
We believe every woman’s story matters.
Through powerful, intimate portrait sessions and storytelling,
the POWER IN PINK experience is designed to:
Do something just for you - an act of self-care, healing, and radical self-acceptance.
See yourself through a lens of love, strength, and softness - and hold onto that feeling for a long time.
Reclaim your body and beauty on your own terms - beyond scars, changes, or treatments.
Celebrate your femininity and sensuality - which deserve to exist no matter what your body has been through.
Create lasting memories and keepsakes - Portraits your loved ones will cherish as a symbol of your courage and spirit.
Break the silence and stigma - showing the many faces and realities of living with or beyond breast cancer.
Inspire others on similar journeys through shared stories and images - let someone else know they’re not alone.
Be part of something bigger - a community of women standing in solidarity, love, and power.
Watch Karen’s interview on why she wanted to participate in the project
“A photoshoot like this really gives you back some of the power you lost while you were going through these surgeries. There’s also something special about embracing the new you.”
- Karen Malkin-Lazarovitz, Montréal, Québec
“It was a more impactful experience than I expected… I really felt that the focus with you was capturing ME, period. Pretty cool. I am worth capturing. Thank you for doing it right. You are an artist and are exceptional at what you do.”
- Lianne Degen, Ottawa, Ontario
The POWER IN PINK Experience
How much does it cost?
We are offering the POWER IN PINK experience for $450 plus applicable taxes (Value of $1,200)
Images, collections, and products are purchased separately
$50 from this fee and 10% of any additional purchases will be donated
to non-profit cancer community organizations
What’s included?
Each participant will receive the following:
A full, personalized Portrait, Boudoir or Authentic Me photoshoot session
Pre-session consultation by a virtual meeting
Professional hair & makeup artist (not applicable for the Authentic Me session)
One (1) complimentary image and $400 purchase credit to use toward an image collection of your choice. Many of our clients fall in love with their images and choose to invest in additional images and luxury products.
A personal copy of the POWER IN PINK magazine showcasing all the participants and their stories
Invitation to a POWER IN PINK celebration/exhibition to be held at the end of the campaign to honour all the participants. Each participant’s chosen image will be displayed as a 16”x24” wall art enlargement. And yes, you get to keep your wall art
Who can participate?
We’re welcoming women who have been affected by breast cancer, including those in treatment, in recovery, or in survivorship. This experience is open to all ages, body types, backgrounds, and stages of the journey.
As part of the experience, you’ll be asked to complete a brief questionnaire to help us share your story. These stories may be featured in the POWER IN PINK magazine and campaign promotions, with full respect for your privacy and preferences.
There are limited spots available for this campaign. Photoshoot sessions will be held over a 6-12 month period, starting in the summer of 2025. The magazine and celebration/exhibit event will be planned following the completions of all the sessions. Additional information and details will be provided during your consultation.
But…
“I don’t look and feel like myself right now.”
You may feel like a stranger in your own skin. But what if you could see yourself through a softer lens? One that reflects everything you’ve survived and everything you still are.
“I’m afraid I’ll feel too emotional.”
Tears are welcome here. So is laughter. And everything in between. This is a safe space created with understanding and care for exactly these emotions. Whatever you feel, you won’t have to feel it alone.
“I haven’t processed it all yet”
That’s okay. Healing doesn’t follow a timeline. You don’t need to have all the answers. Sometimes, simply being witnessed, gently and without expectation, is part of the healing. We’ll meet you wherever you are.
“Can I bring someone with me?”
Absolutely. Bring your partner, your sister, your best friend, or whoever makes you feel safe.
This experience is for you, and we want you to feel supported every step of the way.
Hello, I’m Bassam, your Montréal area portrait and boudoir photographer.
As a cancer survivor myself, I know the emotional weight and how deeply this journey can affect how we see ourselves, body, mind, and spirit.
The POWER IN PINK campaign is about more than photos. It’s about reclaiming your story, reconnecting with your strength, and feeling truly seen. It’s personal for me! And it’s an honor to hold this space for you.
My mission is to have a small, yet meaningful impact on as many of you as I can.
In collaboration with
